Royal Canin has been specifically developed with your dog in mind. They do not do market research or consumer surveys. Their innovations are based purely on the needs of your pets.
Their dog food range is based on their comprehensive knowledge of dogs, gained through many years of studies and research at their own specialist research centre, through numerous partnerships with top vet schools and elite universities. They receive further input from breeders and vets worldwide.
As a company, Royal Canin is continually expanding and furthering their knowledge in this area, to keep providing you with food which specifically meets your pet's precise dietary requirements.
One of the key principles behind the Royal Canin philosophy is the idea that one food does not suit all dogs. They take into consideration age, breed, activity levels, size and weight when formulating their dog food. They were the first to introduce breed specific diets in 1980. Then in 1997, they were the first to introduce products based on the differing nutritional needs of small, medium and large dogs.
Royal Canin dog food is only available to buy from vets and specialist pet retailers. You cannot purchase this product from supermarkets.