Regular feeding with lamb and rice has always been the traditional way to calm a dog's digestion and help avoid allergic skin irritation. Now James Wellbeloved have made Lamb & Rice Kibble. A pure, natural, complete dry food of succulent fresh lamb and brown rice, with the nourishment of barley and the health benefits of seaweed, alfalfa and yucca. All smothered in our own delicious lamb gravy. We've balanced the protein levels (30% in Puppy/Performance, 24% in Junior/Performance, 20% in Adult and 18% in Senior variety) to help calm hyperactive behaviour. It's the nutrition that nature intended, with the meaty taste your dog will love. What Lamb & Rice Kibble contains. We're proud of our ingredients and list them without hiding behind secretive categories like "meat and animal derivatives" or mysterious "E" numbers. Note that we avoid all ingredients known to cause most allergy problems in dogs: beef, wheat and dairy products. And we exclude bulking ingredients so your dog's stools are reduced in volume and better formed. We make our food from grass-fed lamb and we use pure lamb fat, not the cheaper, unspecific "animal fat". With no added BHA, BHT or ethoxyquin artificial preservatives, but simply natural vitamin E and vitamin C. These are the special anti-oxidant vitamins now thought to be particularly important in maintaining long-term good health " An answer to loose bowels, easier to scoop the poop. " None of the ingredients that cause most food allergies (i.e. no beef, wheat or dairy products). " Hypo-allergenic to soothe skin irritations. " Better digestibility, less stool. " Activity-balanced proteins to help calm hyperactive behaviour. " Now made with fresh lamb so it's tastier than ever. " Delicious lamb gravy with the taste that dogs love.

JAMES WELLBELOVED

James Wellbeloved is a British pet food company which was founded in 1992. The founders were aware that lots of dogs were suffering from food allergies and intolerances. They thought these were caused by ingredients in the food that they were being fed. They were determined to produce a natural, hypo-allergenic range of dog foods.