The Iams Company was founded in 1946 by animal nutritionist Paul F Iams. His idea was to make top quality nutrition for both cats and dogs. He wanted to create pet food which was nutritionally complete and which used the best ingredients. Therefore, he was exceptionally dedicated to finding the perfect balance, but also wanted to make sure that the ingredients which were used were of the finest quality available in order to make the best premium dog food. The products available to buy today are a culmination of sixty years of extensive nutritional research and innovation.
The Iams dog food range is made of high quality ingredients carefully selected to meet your dog's correct nutritional needs. Different ages, weights and activity levels are all catered for within the range. It is important to remember that dogs have some very basic nutritional needs which should be considered. As opposed to the needs of humans, dogs actually need more fat in their diet for energy and a healthy coat and skin, whereas they need less fibre in order to maintain good intestinal health.