45% of cat owning house holds in the UK have more than one cat – this is nearly 70% of the cat population living in multi cat households.
92% of these house holds feed the same food, normally from the same bowl. Owners recognise the different nutritional needs of their different cats but it is difficult and inconvenient to feed them separately. This results in a compromise in nutritional benefit.
NEW Iams Multi Cat The first Multi Cat formula in the market which provides optimal nutrition for all adult, mature and senior cats in a multi cat household.
Iams multi cat is the first food to address the multiple and varied physiological and behavioural needs of cats and owners in multi cat households without compromising on pet health.
IAMS Multicat – Questions and Answers
Q. If Multicat covers all nutritional needs, why should retailers continue to offer a full lifestage / lifestyle line-up on IAMS?
A: Multicat is clearly named and positioned towards households with more than one cat, and in tests most consumers understand this quickly. Multicat formula is by definition a nutritional compromise. Whilst a cat that tends towards under- or over-weight, hairballs, or is senior in age will do better on Multicat than on a standard maintainance diet, need-specific diets like Senior or Light address those specific individual needs better, where they can be fed exclusively (ie in single cat households).
Q. Can Multicat be fed to literally ALL cats?
A. Multicat is safe to feed to all cats, but we would not recommend it for Kittens (less than 1 year old), or cats with serious problems of under- or over-weight.
Q. Why do we offer a mixed meat and fish flavour? – no other brand does this in a single product. Will animals like it?
A. Cats can be sensitive to taste and with multiple cats in the same household it makes sense to broaden the appeal of the diet to all the cats’ taste preferences as much as possible. No other brand has a Multiple cat food so we’re the first to bring such an innovation to the market.
Q. Why is Multicat priced at a premium to Adult?
A. Multicat contains multiple premium added ingredients, delivering multiple added benefits, versus IAMS Adult. |
